- Imagination won 'Best New Product or Service Launch' and 'Best Use of Customer Insight' at The Drum Marketing Awards for the project. -
Ford Explorer 2020 was a VR experience built for Imagination America which featured a Ford Explorer moving along a purpose built track at the Detroit Auto Show 2020. Inside the car all the passengers wore headsets that would allow them to experience next years model of Ford Explorer but also took them on a journey through Americans nation parks.
Ford Explorer 2020 was a VR experience built for Imagination America which featured a Ford Explorer moving along a purpose built track at the Detroit Auto Show 2020. Inside the car all the passengers wore headsets that would allow them to experience next years model of Ford Explorer but also took them on a journey through Americans nation parks.
I worked as a Level Designer on the project. Creating the Urban environment that opens the experience.
The scope of this project is difficult to describe and encourage you to explore the media linked below.
I am greatly appreciative to the team at S1t2 and Imagination for the opportunity to contribute a small part to it.
Tools used: Maya, Photoshop and Unreal engine 4.
I am greatly appreciative to the team at S1t2 and Imagination for the opportunity to contribute a small part to it.
Tools used: Maya, Photoshop and Unreal engine 4.
